A little while ago I was working on storyboards for Hugo Boss, producing clean simple production frames for client approval and to assist the crew.
It was very educational working with the director, his brief was very well worked out. It was a really interesting experience.
A lot of the work I do now is content, and often runs a lot longer than the traditional thirty second TV spot. It’s also very considered and they are really more like short films than commercials. This project involved input from location scouts and other crew to get it nailed down really tight.
I think that accurate storyboarding is important in production terms to guarantee that everybody is aware of what the finished film will look like, for obvious reasons. I also really enjoy working in line, it can look very dynamic and it’s quick to complete once you get in the flow.