Swisse storyboard, Alesha Dixon.

Working at both agency and production ends of the storyboarding process gives me a very thorough understanding of the requirements of my role. For example, a pitch storyboard has to do something completely different to a production one. Often, you have to combine elements of both to save time.

 

As a footnote to this post, I’m adding screenshots (below) from the finished ad to show how the storyboard worked at the shoot. I always find it very interesting to see this.

 

 

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