Storyboard frames and the finished TV ad.

It’s really interesting when I see how my frames compare to the finished commercial. Production company storyboard frames differ from advertising agency frames as they don’t have to be so ‘whizzy’ and ‘colourful’ because they are concerned with the practicality of filming for the director.

Drawing in Photoshop is also helpful because you can address things like depth of field more accurately, as well as adjusting the composition of shots. Frames constructed in layers can even be adjusted by the director after I’ve left the office, or sent them the layered files.

storyboard artist london


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