Peter Davies, London UK based freelance storyboard artist/visualiser/illustrator. Call 07956 247630 to book.
It’s really interesting seeing how Christmas ads develop throughout the year. The earliest I’ve worked on one has been in January, though more often than not it’ll have been in a Soho studio on a hot balmy day.
By the time they air, the conceptual storyboarding stage would have been several months ago.
A recent conceptual piece for a game ad, I love drawing cars and combined with really tight art direction this became a very enjoyable project to become involved with.
It’s really interesting to see the sequential art in full, you get a real feel for what’s happening. Here is a close-up of a few of the individual frames, to see the detail better.
Working at both agency and production ends of the storyboarding process gives me a very thorough understanding of the requirements of my role. For example, a pitch storyboard has to do something completely different to a production one. Often, you have to combine elements of both to save time.
I have always loved drawing cars, ever since childhood. I remember as a child having a book about the making of the Superman movie, and loved the way the storyboard artists had depicted them on the streets of Metropolis. Back then the artists used pencils, but using my Wacom pen I can create perfect black and white contrast to hint at the required ambience of the shoot and any VFX.
I employ tried and trusted techniques for drawing cars gained through years of experience in ad agencies, and have often had to make the drawings so specific that you could differentiate between versions of the same vehicle.
As well as storyboarding, I am versed in illustrating bespoke marketing concept visuals to sell in ideas to clients. Whether it’s that branded outdoors event at a music festival, or another sampling stand at Waterloo, I can quickly draw the idea up in Photoshop where it can be easily amended if the client suddenly changes the colour of the Brand Ambassadors sweatshirt.
My drawing ability is only limited by your imagination, and I’ve worked on countless big advertising agency pitches that have pulled in a lot of new business. Work is supplied as a file to insert straight in to your presentation.
Drawing up a scamp from scratch on my wacom tablet creates something very special for the client. It means that their idea has been drawn up in a fast clear neutral fashion to succinctly determine whether the idea has any further mileage to explore before investing any further studio time in it.