Video game TV ad concept.

A recent conceptual piece for a game ad, I love drawing cars and combined with really tight art direction this became a very enjoyable project to become involved with.

It’s really interesting to see the sequential art in full, you get a real feel for what’s happening. Here is a close-up of a few of the individual frames, to see the detail better.

 

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Beauty product storyboard.

Black and white car storyboard concept.

I have always loved drawing cars, ever since childhood. I remember as a child having a book about the making of the Superman movie, and loved the way the storyboard artists had depicted them on the streets of Metropolis. Back then the artists used pencils, but using my Wacom pen I can create perfect black and white contrast to hint at the required ambience of the shoot and any VFX.

I employ tried and trusted techniques for drawing cars gained through years of experience in ad agencies, and have often had to make the drawings so specific that you could differentiate between versions of the same vehicle.

car-ad-storyboard

 

Experiential marketing.

As well as storyboarding, I am versed in illustrating bespoke marketing concept visuals to sell in ideas to clients. Whether it’s that branded outdoors event at a music festival, or another sampling stand at Waterloo, I can quickly draw the idea up in Photoshop where it can be easily amended if the client suddenly changes the colour of the Brand Ambassadors sweatshirt.

london-boat-show

My drawing ability is only limited by your imagination, and I’ve worked on countless big advertising agency pitches that have pulled in a lot of new business. Work is supplied as a file to insert straight in to your presentation.

freelance visualiser london

Black and white line storyboards.

A lot of the storyboards I create are just in black and white line, maybe it’s because you can get more completed in a day than if you opt for colour. Production crews don’t often need colour frames when out shooting, so clear line work is very important to ensure everyone is singing from the same hymn sheet.

 

Scamps.

Mobile phone storyboarding.

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